Total Care Personal Training
Total Care Personal Training is an award-winning fitness studio based in the UK. I was commissioned to rebrand their identity to cater to a trendy Shoreditch ‘hipster’ audience. I drew the logo in a calligraphic style in line with up-to-date market trends. The resulting brand language is clean, impactful and deliberate, with an overall aesthetic that is understated yet bold and confident.
Logo concept, brand development, web interface design
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